Lake Farm

Lake Farm is an artisan Angus cattle breeder nestled on the banks of Lake Karapiro. Lake Farm is the first and foremost cattle breeder that breeds Pure Angus Cattle with an emphasis on high marbling. Lake Farm has won Beef and Lamb’s prestigious Steak of Origin Competition for the Best Steak in the Country twice. Lake Farm’s pie story was shown on the prestigious “Country Calendar” TV program. All animals are born and raised (nurtured) in an idyllic environment overlooking beautiful Lake Karapiro.

Lake Farm Pies are shipped once per month across New Zealand. Each box includes 8 premium beef pies, with 17 wonderful flavours to mix and match.

Client Objective

Promoting Pies & increasing the number of new customers & active customers.

Encourage prospective buyers to sign up for Mailchimp newsletters.

Challenges Faced

Scalability of Operations: Demand surges (e.g., after TV features) have led to website crashes and stockouts, hurting potential revenue and customer trust.

Limited Video Content: Heavy focus on static images; opportunity missed in utilizing short-form video (Reels, Stories) for deeper engagement.

Lack of Influencer/UGC Strategy: No apparent collaborations with chefs, food bloggers, or micro-influencers that could help reach broader audiences.

Inconsistent Posting Frequency: Occasional content gaps or low frequency may hinder algorithmic visibility and continuous engagement.

Facebook Page

Strong base (~15 K followers)

Shared shipment dates, product restocks, storytelling-rich posts.

Awards & Media Features

Boost credibility & recognition (e.g., Steak of Origin winner, Country Calendar appearance).

Product Promotions

Drives urgency for limited shipments. “Next dispatch set for…” creates scarcity appeal.

Behind-the-Scen es

Builds transparency—breeding, packaging, ethical slaughter partnerships.

Recipe & Use Cases

Adds value—”How to cook your steak” or pie reheating instructions.

Execution

Posts from the farm, unfiltered stories, and direct communication humanize the brand. Active updates on shipments, restocks, and seasonal packs. Engaging posts on farm operations, awards, and customer appreciation. Sharing customer stories and informative posts builds a loyal fan base.

Results

Facebook ads performance Report

Mobile Interface

Performance Insights

Geographic focus: Entire New Zealand, with increased targeting to metro areas during shipping weeks.

Audience: Foodies, home cooks, ethical meat buyers, premium product consumers, and rural lifestyle enthusiasts.

Custom Audiences: Past website visitors, Facebook engagers, and email list uploads.

Meta Ads Key Highlights

Meta Ads Key Highlights (Dec 2024 – June 2025)

Total Key Events (Conversions): 8,600

Meta Ads Impressions: 613,706

Meta Ads Clicks: 2200

Meta Ads Reach: 153671

Facebook Performance

Content Overview

TESTIMONIALS

What they’re talking about

Customer Reviews on Google

Better than any pie - ever! Great big chunks of meat, delicious gravy and a lovely pastry. These are better than any pie I've had even from decades ago.

Devid Milson

Really impressed with the overall pie experience. Pies were delivered, well packaged and ready to use or freeze.
Nice crisp pastry and tasty range of fillings. Will definitely re order again.

Gillian Darlington

Best pies ever! Easy to order, excellent delivery with packaging that can be recycled back to Lake Farms, pastry is quality and the fillings are just delicious! For all of this the price is also really good.

Mary-anne Crompton

I have found it real hard to get a good pie with real tasty meat filling and pastry.
Lake Farm pies are top so I have reordered for the June batch.

Noel Laurence

Gorgeous pies, beautiful pastry and perfectly seasoned meaty fillings. Such a lovely wee business who truly love their animals!

Jay Fursdon

First time taster. First thing I noticed was the filling was right to the top. The pastry is very tasty. I had a mince and blue cheese....yummy. thank you

Gayleen Atkins

Most Engagement Post

Conclusion

Lake Farm successfully blends authentic storytelling, product-led promotions, and operational transparency to create a compelling social presence. They connect emotionally with customers, reinforce brand trust, and drive direct purchases via clear CTAs and visual appeal. Lake Farm is a great example of a purpose-driven brand that has harnessed social media to build community, educate consumers, and drive direct sales.