Spring Vegetarian Cafe

Spring Vegetarian Cafe specializes in pure Gujarati vegetarian cuisine, aiming to bring the flavors of Western India to the heart of Sharjah, Dubai. The menu is expected to feature a variety of traditional dishes, emphasizing the rich culinary heritage of Gujarat. With high competition in key cities, the challenge was clear: drive more qualified leads efficiently while standing out in a competitive market and needed a strategy to attract new diners and boost business.

Client Objective

Increase Online Visibility: Enhance presence on search engines and social media platforms.

Drive Foot Traffic and Online Orders: Attract more customers to the physical location and boost online sales.

Promote Seasonal Menus and Events: Highlight special offerings and events to entice new and returning customers.

Build a Loyal Customer Base: Foster community engagement and repeat patronage.

Challenges

Limited Online Presence: With the website under development, digital visibility was minimal.

High Competition: Melbourne’s vibrant vegan dining scene presented stiff competition.

Resource Constraints: Limited in-house marketing expertise and budget.

Brand Awareness: Need to establish a distinct brand identity in a crowded market.

Our Strategy

Google Ads Search Campaigns:

Focused on high-intent keywords for spring vegetarian cafe, spring vegetarian café Sharjah, and pure vegetarian café near me.

Meta Ads Campaigns:

Awareness ads to educate and build interest in spring vegetarian cafe.

Retargeting ads with impactful images and videos to re-engage website visitors and ad engagers.

Landing Page Optimization:

Redesigned critical landing pages for faster loading, and trust-building elements (certifications, testimonials).

Execution

Google ads Campaigns launched in March 2025.

Meta ads Campaigns launched in

Started both the Google ads and Meta ads together to retargeting in a better and efficient way

Static and Dynamic creative showcasing key USPs and Benefits like pure vegetarian, Gujarati thali.

Aggressive bid adjustments during high-performing weeks to maximize visibility.

Results

Google Ads Key Highlights (Mar 2025 – May 2025):

Total Key Events (Conversions): 882

Google Ads Impressions: 525K

Google Ads Clicks: 4.18K

Average CPC: ₹1.88 (Based on Google Ads Report as of May 22, 2025)

Results

Performance Insights

Achieved steady lead flow even during high competition periods.

Website improvements contributed to a noticeable increase in lead conversion rate.

These numbers indicate that the campaign successfully reached a large audience with a strong impression count, generating a good number of clicks and conversions.

The CPC appears reasonable, leading to a click-through rate (CTR), which is within normal range depending on the industry.

This indicates that a fair number of visitors are taking the desired action.

Meta Ads Key Highlights

Meta Ads Key Highlights (Apr 2025 – May 2025):

Total Key Events (Conversions): 46

Meta Ads Impressions: 34.3K

Meta Ads Clicks: 140

Meta Ads Reach: 28.7K

Facebook Performance

Content Overview

Facebook Insights

TESTIMONIALS

What they’re talking about

Customer Reviews on Google

If you’re looking for pure vegetarian restaurants with freshly made chapatis, I highly recommend their dal butter, Manchurian, and bhel.

Mizba Zaveri

Every visit to this restaurant has been a delight! The food is absolutely awesome, with a daily healthy menu that keeps things fresh and exciting. The staff is incredibly polite and attentive, making every meal feel special.

sadiq ali

Nice food, feel like home food.... Pricing also very good, i prefer to have veg food in spring vegetarian cafe Somasa full mumbai taste...really love it....

irshad shaikh

If you’re looking for pure vegetarian restaurants with freshly made chapatis, I highly recommend their dal butter, Manchurian, and bhel.

Mizba Zaveri

Every visit to this restaurant has been a delight! The food is absolutely awesome, with a daily healthy menu that keeps things fresh and exciting. The staff is incredibly polite and attentive, making every meal feel special.

sadiq ali

Nice food, feel like home food.... Pricing also very good, i prefer to have veg food in spring vegetarian cafe Somasa full mumbai taste...really love it....

irshad shaikh

Most Engagement Post

Conclusion

Through a strategic blend of Google Ads and social media advertising, Spring Vegetarian Cafe successfully elevated its brand visibility, attracted a broader customer base, and increased sales. This case underscores the effectiveness of targeted digital marketing in the competitive hospitality industry. Now, we are starting with SEO for tapping organic market.